I’m Yael Avital, an independent art director and designer in Tel Aviv. My work includes brand identity, type design, art direction, editorial, packaging, and digital marketing. I work with a diverse range of forward-thinking clients to craft elegant and memorable visual stories. 

I approach my work as a creative partner, collaborating with my clients to outline a strategy and develop shared points of reference to best communicate and package their story.


As a studio of one, I’m comfortable working solo or assembling a team to best serve a project’s needs.

Inspired by art and design to create bold, compelling experiences for the beauty, fashion, lifestyle industries and beyond.